Which is the most loved radio station in South Africa in 2018? All will be revealed on Saturday, April 14, at the Liberty Radio Awards held at the Sandton Convention Centre.
Voting has closed for the 2018 MyStation category, where listeners had a chance to vote for their favourite station. There are two sections to the MyStation award: firstly, the station that garnered the most votes; and secondly, the station with the most loyal and committed listeners. The former is the station that generates the most votes from their audience, and the latter is a measure of the ratio of votes the station generates divided by the station’s RAM listenership figures – that is the station that generates the most votes based on the size of their audience.
“In generating votes for the MyStation award, some stations have run highly innovative campaigns,” says Lance Rothschild, CEO of the Liberty Radio Awards. “The MyStation award gives insight into the level of engagement stations have with their listeners and demonstrates the commitment listeners have to their chosen station brand.”
Through casting their vote, listeners also stand a chance of winning a R40000 cash prize and a VIP experience for them and a partner to the 2018 Liberty Radio Awards. In excess of 120000 votes were cast.
Killy Bacela, Divisional Director of Group Brand & Marketing at Liberty says: “The MyStation award is a testimony to the stations that raise the bar and create excellent radio that inspires and motivates their listeners to take the time to vote in this particular category. These stations understand the value of determination and unwavering focus required for the successful delivery of real, credible and meaningful content to an appreciative audience.”
The finalists in the MyStation categories are: (in alphabetical order)
MIX 93.8 FM
Most Loyal Listeners
In the ultra competitive Breakfast Show – Commercial category, the nominees are:
ALGOA FM – The Daron Mann Breakfast
JACARANDA FM – Breakfast with Martin Bester and Tumi Morake
KAYA FM – Breakfast with David
KFM 94.5 – KFM Mornings with Darren, Sherlin and Sibs
MAGIC 828 AM – Magic Breakfast
VUMA FM – Good to Go Morning Drive
* The Liberty Radio Awards takes place at the Sandton Convention Centre on Saturday, April 14.
More details about the Liberty Radio Awards as well as the terms and conditions for the My Station competition can be found at www.libertyradioawards.co.za.