Africa’s largest sneaker trading event is returning with an even bigger and better line-up. Officially known as the largest sneaker trading event in Africa – where sneaker collectors and aficionados can buy, sell or trade sneakers as well as buy locally produced apparel and footwear – Sneaker Exchange (SXC) boasts close to 3000 attendees per event in city centres such as Johannesburg, Cape Town and Durban and includes a live music experience. Founder and co-director of SXC, Zaid Osman, is one of South Africa’s most notable sneaker collectors and aficionados. Having spent his formative years growing up in the United States of America, Osman brought with him not only a great love for sneakers but also ideas on how to build the sneaker culture in South Africa.
SXC will be in Cape Town on Saturday, October 28, at Castle of Good Hope from 11am to 7pm. The live entertainment line-up will include artists such as Cassper Nyovest, Youngsta CPT, J.Molley, Nadia Nakai and Frank Casino. Local DJs in attendance are noted as being DJ Capital, JJ Fresh and Lord Veezus. The event will also play host to local fashion labels, big-name brand activations, food vendors, live sneaker customisation, as well as a barber on site.
Special guests at the event are London-based clothing label The Concept Club. Founded in 2016, the British label brings stylish football jersey concepts to life. Available globally, The Concept Club combines innovative imagination of the most skilled designers with the collective enthusiasm of their members.
The inaugural SXC event in 2013 had very humble beginnings. The event saw a few dozen die-hard sneaker collectors and aficionados in attendance at a coffee shop in Woodstock, Cape Town. Since then the event has grown exponentially year-on-year in multiple cities, and has even been commissioned to curate sneaker exhibits across Africa with more being planned for the near future.
SXC offers not only die-hard sneaker collectors (also known as OGs or Originals Gangsters) the rare opportunity to see limited edition or exclusive sneaker designs first hand, but it also gives sneaker traders the opportunity to either trade in or sell their near-mint condition footwear to likeminded individuals. The event isn’t only for the solemnly devoted sneaker lover though: “The whole premise of the event is that it’s about sharing the love of a culture few people know about or understand,” says Osman. “I created this event so that I could share my passion for sneakers with others and so we welcome anyone and everyone to Sneaker Exchange.”
SXC has traditionally been the ideal platform for local and global sneaker brands to showcase their latest designs and activate consumer-facing campaigns. However, Osman ensures that wherever SXC events are held that local apparel and footwear brands are offered the opportunity to showcase and sell their designs, too. “There’s no denying that big-name and global brands will always hold a certain appeal, but it’s time South Africa rallies behind and supports local designers just as passionately,” adds co-Director of SXC, Tebogo Mogola who joined forces with Osman in 2015. An avid sneaker collector himself,
* Pre-sale tickets are available at Computicket for R80 per person, and R100 at the door.