Usain Bolt dares South Africans to celebrate their next victory

Usain Bolt dares South Africans to celebrate their next victory

In the spirit of G.H. Mumm’s pioneering nature and daring spirit, Usain Bolt, one of the world’s most exciting and decorated athletes, will be headed to South Africa. He is set to join the festivities at the Sun Met Celebrated with G.H. Mumm on the 27th of January, 2018. Last Summer saw G.H. Mumm announce the special appointment of Usain Bolt, , as its newest CEO (Chief Entertainment Officer). After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO of the number one champagne house in France[1], Maison Mumm. In this role, Bolt will take the lead in ideating unique and daring ways to bring celebrations to South African consumers through the energy, intensity and enticing freshness of Mumm. “I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Mr. Bolt. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.” In the thrilling build up to Africa’s most prestigious horseracing event, Bolt will encourage fans of G.H. Mumm to celebrate their way to victory, not waiting for the finish line to pop the champagne as he has done throughout his career, adopting the positive mind-set of a true champion. “We are extremely excited to be hosting our CEO Usain Bolt at Africa’s greatest race day and invite those daring enough to celebrate their next victories with us on the 27th of January 2018” – Etienne Cassuto, Brand Manager, MMPJ – Pernod Ricard. To stand a chance to win the opportunity to rub shoulders with the world’s greatest athlete, champagne lovers can grab a bottle of G.H. Mumm in major retailers and enter to win a money-can’t-buy experience with Bolt at the Sun Met celebrated with G.H. Mumm.

The Sun Met is a major highlight on the African horseracing and social calendars, and with the president of fun, Usain Bolt, joining the celebrations, it is set to deliver another memorable event.