Capetonians have something special to look forward to on Friday, December 9, when the world’s largest chain of ice cream specialty shops, Baskin-Robbins, opens at 11am at the Canal Walk Shopping Centre. With over 70 years of experience, the brand has become a global leader in premium ice cream, customised ice cream cakes, desserts and milkshakes.
Rozanna Kader, marketing and communications executive at Grand Foods, the company that operates Baskin-Robbins in South Africa, says that the brand is best known globally for its “31 flavours” – a different flavour for each day of the month. “In South Africa we will launch with ‘31 Flavours’, but guests can expect something new every month. With flavours such as Hokey Pokey, Pralines N Cream and Caramel Turtle Truffle, locals will be spoilt for choice.”
Kader adds that everyone is invited to join Cape Town’s happiest queue at the Baskin-Robbins shop launch. “We know that queuing is hard work, but worth every second for a taste of world famous ice cream, so we have a range of fun activities planned to keep our guests entertained and happy.”
Guests can look out for giant card games, a piñata challenge and the opportunity to capture happy moments in a mini photo booth. A caricature artist will also be present to record guests’ happy memories in the queue.
The first guest in the queue on launch day will win one year’s supply of ice cream (one scoop per day), a Baskin-Robbins hamper, a custom birthday party and ice cream cake on their birthday. “The second and third guests in the queue will also win fantastic prizes – so get there early to secure your spot.”
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins outlets serve consumers at more than 7600 retail shops in nearly 50 countries. The company was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1300 ice cream flavours and a wide variety of delicious treats.
To find out more about South Africa’s new happy place, visit www.BaskinRobbins.co.za, or follow Baskin-Robbins on social media: