Cape HOMEMAKERS EXPO comes of age

Cape HOMEMAKERS EXPO comes of age

The Cape HOMEMAKERS EXPO, billed as Cape Town’s leading home improvement, décor, design and lifestyle exhibition, is celebrating 21 years. Taking place from Thursday to Sunday, September 15 to 18, at the CTICC, this year’s theme is “Inspire, Create, and Innovate”.”

This year’s EXPO promises “exciting and unique” feature areas aimed at “inspiring visitors to turn their homes into their castles.” According to John Leyden, Business Development Director at HOMEMAKERS, “The Cape Town team is pulling out all the stops to ensure that our 21st anniversary exhibition is the best to date – with some exciting new feature areas and competitions.”
Leyden continues that the expo was originally created to offer their existing magazine clients another avenue to promote their products. “We wanted to establish an exhibition where consumers had the opportunity to interact face to face with home improvement suppliers of products and services. Our first show took place in August 1996, in a disused, converted railway shed at Culemborg on the Foreshore, known as the Culemborg Exhibition Centre. It was attended by just over 16000 visitors and we were there for five wonderful and memorable years.”

According to Leyden, the expo is essentially still the same concept as it was 21 years ago, but the aesthetics, exhibitor profile, stand building techniques, infrastructure setup, marketing methods and more have all changed dramatically. “Our biggest challenge has been to stay fresh and relevant year after year by adding and changing our features areas and layout. One of the highlights was definitely our first expo at the CTICC in 2003. For many years we worked hard behind the scenes to get a proper venue for Cape Town and that first one at the brand new, impressive, world-class venue was a major milestone.”

Leyden reckons their success over 21 years can be attributed to hard work, a passionate and dedicated team, and keeping up-to-date with consumer needs. “One good expo builds the next one. The fact that you’ve become a bit of an institution after so many years, doesn’t guarantee success. Aggressive marketing is still needed and you must stick to the plan.”

He believes the current economic climate will affect them in the same way it affects any business. He explains: “Consumers are tighter with their money, so expenditure is considered more carefully and that is where an expo like HOMEMAKERS offers the general public the opportunity to see, feel, touch, smell, discuss and compare products.”
From modern bathroom fittings to the latest in kitchen appliances, furnishings to the best in DIY – “you’ll find it all” at this year’s Cape HOMEMAKERS Expo.

The Expo will be open from 10am to 8pm on Thursday, Friday and Saturday; and from 10am to 6pm on Sunday.
Entrance for adults is R80, pensioners pay R70 and children younger than 12 enter free of charge. Tickets are available at the door, or by visiting
www.webtickets.co.za.
For more information, call 021 511 2800 or visit www.homemakersonline.co.za.