The new, state-of-the-art Ster-Kinekor cinema complex at Eastgate finally opened its doors this past week. The complex, now situated on the roof level of the shopping centre, houses an IMAX theatre, two luxurious Cine Prestige 3D cinemas and seven Ster-Kinekor cinemas, two of which are 3D-ready.
There are also two lounge areas, one exclusively for SK Club members. The SK Club Lounge offers customers the perfect place to relax with family and friends, both before and after the movie, while exciting new catering offerings, including a range of Pizza Hut pizzas, will satisfy movie-watchers’ hunger pangs.
“As the country’s leading cinema chain, we are delighted to offer movie fans in Johannesburg and surrounding areas some of the world’s most advanced cinemas. At our wonderful new site here on the rooftop at Eastgate, all ten cinemas feature the latest in digital projection technology, resulting in crystal clear images and perfect surround sound, and luxury cinema seating to enjoy that special big screen experience,” says Wanda Matandela, CEO of Ster-Kinekor Theatres. Ster-Kinekor has a host of special treats and innovations in store for movie lovers at Eastgate.
Cine Prestige luxury
These include the two ultra-luxurious Cine Prestige cinemas. Cine Prestige is the “business-class” of cinema, and epitomises film-viewing heaven and pure luxury rolled into one. The two 39-seater Cine Prestige cinemas share an exclusive VIP Lounge area where both tickets and catering can be purchased.
Here, customers can order a selection of gourmet platters, coffees, desserts and cakes, the mandatory soft drink and popcorn and, as a new addition, a selection of Fairview wines and craft beers (only served to patrons aged 18 years and older). Customers can also pre-order any of these items to be served to them by the Cine Prestige waiters at their seats inside the cinema.
The large, red leather seats inside the cinemas are fully-reclinable at the touch of a button, and ooze lavish comfort. Each chair has a snack tray for the platters and refreshments, and also includes another Ster-Kinekor first: a refrigerated cup-holder.
The IMAX Experience
Joburg-based IMAX fans can now enjoy the world’s most immersive cinematic experience with the opening of the 375-seater IMAX theatre, which forms part of the new Ster-Kinekor complex. It is only fitting that the film making its debut in the impressive new theatre on Wednesday, December 16 – two days before its global release on December 18 – is one of 2015’s most anticipated titles, ‘Star Wars: The Force Awakens’.
In the new IMAX theatre, the cinema is fitted with a floor-to-ceiling and wall-to-wall IMAX screen, the world’s most powerful digital sound system and a dual-projection system for maximum movie immersion. You literally feel as though you are in the movie.
Films releasing at Ster-Kinekor Eastgate during December, in addition to ‘Star Wars: The Force Awakens’ that screens in both IMAX 3D and Cine Prestige 3D, include some great titles for the kids in the special ‘Holly-Day-Care’ summer promotion: ‘Snoopy and Charlie Brown: The Peanuts Movie’; ‘The Little Prince’; ‘Alvin and the Chipmunks: The Road ‘Chip’’ and ‘The Good Dinosaur’.