Santa Shoebox Project in full swing

Santa Shoebox Project in full swing

The Santa Shoebox Project kicked-off on September, with the goal to collect 100000 gifts for underprivileged children across the country and Namibia this year.

Over the past nine years, this non-profit organisation has collected almost half a million (456004) ‘Santa Shoeboxes’ for children from vulnerable social backgrounds. With the support from sponsors PEP Stores, StorAge, Laser Logistics, the CTICC and Pick ‘n Pay, this year’s target is once again 100000 gifts, which will be dispatched to a thousand orphanages, children’s homes and care centres across the country, and as far as Namibia, just in time to place a smile on as many young faces over the festive season.

With ‘Giving for Good’ as this year’s theme, this year the goal is to go beyond this challenge with innovative new initiatives that take ‘giving for good’ beyond the boundaries of the shoebox drive, aiming to make positive changes in the lives of these children – for ‘good’, through a number of new pipeline projects. These includes a Virtual Box on-line shopping option managed by Pick ‘n Pay, providing an opportunity for individuals outside of the main centres to take part too, and for corporates to get involved in sponsoring Santa Shoeboxes in larger quantities.

Enter into the spirit of the Festive Season and register online at Donors may choose the name of a child or children they’d like to give their Santa Shoebox/es to. Age appropriate gift boxes then have to be filled according to the guidelines provided on the website. These include some practical necessities such as toothpaste and toothbrush, face cloth and soap, as well as sweets, educational supplies, a toy and a clothing outfit.

The Santa Shoeboxes will be collected at central Drop-Off points all over South Africa at the end of October. The Cape Town International Convention Centre (CTICC) will once again be the central Drop-Off zone where Capetonians may deliver their gift wrapped Santa Shoeboxes between October 23 and 25, and donors and their children may look forward to lots of fun and live entertainment throughout the weekend.

Donors are encouraged to involve their own children in the process of personally selecting the name of a child from one of the centres or children’s homes, and putting together his or her individualized, age appropriate Santa Shoebox gift. Uniquely, this means each participant knows the first name, age and gender of the child.

* For more information, visit