Music Exchange: Over 30 industry bigwigs set to grace MEX15

Music Exchange: Over 30 industry bigwigs set to grace MEX15
By Martin Myers

By Martin Myers

In less than two week’s time Music Exchange will welcome a veritable who’s who of various entertainment industries to the Market Hall, at GrandWest Casino and Entertainment World, from September 25 to 26.

Opening with a VIP, by invitation only, launch event on September 24, the following two days will see Market Hall filled to capacity with key local and internationally successful players in both the film and music business.

The personalities who will be in attendance are rearing to go and are all keen to share and help grow South Africa’s rich and diverse talent pool with relevant thought leadership and direction each and every delegate will absolutely benefit from.

Diverse subjects, covering every aspect of the African and global entertainment economy, will be unpacked and shared by the very best in their respective disciplines. From the importance of arts and culture, insights into international trends, working in Africa, marketing, and more, MX2015 is where the heat seekers will be converging.

In a major coup for the conference Teju Ajani, responsible for YouTube content partnerships in Sub Saharan Africa, will be speaking. She is charged with influencing the content-creator ecosystem across the continent. Prior to this, she was Google’s Business Development Manager in Nigeria, focused on developing Google’s footprint in that country. At Google she has garnered an extensive background in the enterprise software space, with various roles in different companies such as Oracle, VMware and BEA systems.

Since joining Google she has developed expertise in digital media, content strategy and connecting the dots in the digital ecosystem. She is the current lead for Women@Google for Sub-Saharan Africa.

Pino di Benedetto, formerly EMI Marketing Director, will also be speaking along with the CEO of Ent Bank, Vuyo Tofile, who will discuss finance for the entertainment space.

With over 30 speakers, every aspect of the business will be covered, including a Capasso talk by Warrick Percy, talking delegates through the collection of money: what kind, who is collecting it, and how to get your hands on it. MEX15 will take delegates through an iTunes account, as an example in the digital world.

Also added to the ticket is Nick Matzukis, who’ll discuss “The New Copyright Amendment Bill – What Will It Change For The Music Industry If It Is Passed?”

There will be plenty of time to ask questions and engage with all the speakers. With three of the major radio stations of the Western Cape in attendance, namely Heart FM, Good Hope FM and Smile 90.4FM, there is good reason to bring your product to submit to the powers that be.

Red Bull Studios will be doing an onsite workshop on Saturday, September 26, which will cover the EDM space too.

This conference will deliver an intensive and inclusive two-day programme intended to have delegates leave with the requisite tools to help shape and positively influence their future commercial successes – and not only within their locals; every session will be geared towards taking talent and expertise to the wider world.

So get ready for #MEX15 – it’s all about positive change.

* Limited tickets are available from Computicket, or at the door, at R150 for both days, with one-day only tickets costing R100 each.