Encouraging growth for Stellenbosch Wine Festival

Encouraging growth for Stellenbosch Wine Festival

The 2015 Stellenbosch Wine Festival presented by Pick n Pay has shown exciting growth across the various platforms. The three-day wine and lifestyle experience, which sported a new family-friendly format and spectacular new venue at Coetzenburg, definitely found traction with wine lovers and recorded a significant increase both in terms of the attendance figure, which stood at 8500 people, and wine sales.
Sixty-three wine farms and eleven boutique wineries from the Stellenbosch American Express Wine Routes presented over 350 different wines for tasting, while participating restaurants in the Gourmet Lane reported brisk trading and the food and wine pairing sessions in the Tasting Room were fully booked daily.

This year’s festival was also boosted by several well-attended outdoor events.  The Pick n Pay Women’s Walk saw close to 3000 participants taking to the oak-lined streets of Stellenbosch in aid of PinkDrive, an organisation that offers free breast-cancer screening and education to women around the country.
The inaugural Momentum Grape MTB ride attracted a field of 420 riders and received extremely positive feedback. The 18km route traversed the Jonkershoek Nature Reserve and gave riders exclusive access to the secluded Assegaaibos, which is not normally open to the public.
The Momentum Grape Golf Challenge sported a full field of players at De Zalze Golf Estate and the post-event charity auction raised an additional R28000 for the official festival charity. An additional R10000 was raised by players hitting the giant inflatable M. The Stellenbosch Wine Festival Foundation annually awards bursaries to disadvantaged students, whose parents are employed in the wine industry.  This year, bursaries to the value of R150000 were allocated to four deserving students.

* For more information, visit www.wineroute.co.za.