Visitors to Canal Walk Shopping Centre have until the end of the forthcoming weekend to shop, pack and wrap their shoebox for the 2014 annual Santa Shoebox Project Christmas gifting campaign. In the spirit of giving back to the community, Good Hope FM has created a life-size shoe box ‘shop’ – ‘The Little Elves’ pop-up shop – that will stock everything required to fill a festive shoebox for girls and boys aged three to seven, to be delivered to children across the Western Cape in time for Christmas.
The pop-up shop will be located in the Centre Court of Canal Walk until October 26, open daily from 10am to 7pm. ‘The Little Elves’ pop-up shop, designed by InHouse Brand Architects, will cater for casual shoppers and existing Santa Shoebox pledgers and will offer the convenience of shopping for all the items on the predetermined shopping list, within a dedicated space. The standard shopping list ensures that each child receives a toothbrush and toothpaste, soap and washcloth, a toy, sweets, an outfit of clothing and an educational item.
The pop-up shop supported will cater for anyone who has already pledged as a donor with the organisation and also encourages new shoebox pledges – on site registration and pledging allows shoppers to support the initiative easily and quickly. Anyone who is not already registered to pledge a shoebox is encouraged to visit the pop-up shop, even if just to buy one or two items or add towards a box.
“Every year we work as hard as we can to ensure that every child on our name-list receives a pledged box and this year we are hoping that The Little Elves Pop-up Shop will help us to reach new supporters and to grow our reach even more within the community of the Western Cape. We are thrilled to see our initiative coming to life like this,” says Irené Pieters, National Coordinator, Santa Shoebox Project. All the filled shoeboxes will be handed over to the Santa Shoebox Project at the CTICC on of October 31.
Pick n Pay, the dedicated retail partner for the concept, has provided donated product for the first 1000 boxes. Any funds raised from the sale of the donated stock will be filtered back into the shop to purchase more stock, with the aim of donating as many full shoeboxes to The Santa Shoebox Project as possible during the month of October.
“Getting behind the Santa Shoebox Project to bring their hugely impactful initiative to life is a wonderful opportunity for us to help make a real impact within the community that we operate, and we encourage our listeners to please come and visit the shop and get involved,” says Meegan Kieffer, Marketing Manager, Good Hope FM.
Good Hope FM will broadcast live from the pop-up shop from Friday to Sunday.
The Santa Shoebox Project originated in Cape Town and has grown in leaps and bounds, with the number of Santa Shoeboxes growing from a humble 180 boxes in 2006 to a record 118274 in 2013. The boxes are distributed to more than 1000 recipient facilities, through more than 60 satellites around South Africa and Namibia. The success of the Project can largely be attributed to its personal nature – donors give gifts to children whose names, ages and genders are known in advance.