New Italian Design exhibition now on

New Italian Design exhibition now on

On the occasion of Cape Town Design Capital 2014, Triennale Design Museum in collaboration with ITA presents for the first time in South Africa an upgraded and updated edition of The New Italian Design exhibition at The Waterfront Lookout, showing until October 25.
The event offers an overview of contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, and technology changes that occurred over the past Century.

Triennale Design Museum, the first museum of Italian design, is directed by Silvana Annicchiarico, and he has organized this exhibition to analyze, value and promote the new Italian creativity.
As a travelling exhibition, The New Italian Design was presented in Madrid (2007), Istanbul (2010) Beijing and Nantou (2012), Bilbao, San Francisco and Santiago Chile (2013), and turned out to be a success with audiences and the press alike.
The exhibition presents works from 133 designers with 288 projects.

The exhibited works range from self produced prototypes to large-series products; from works of art to merely industrial artefacts. Many of the involved designers are already well established at an international level and are employed by important companies in the industry; many others deal with the art word and small-scale production, and many others as well are real makers, able to control the entire process of a product, from the concept to the communication.

Presented for the first time in 2007, at Triennale di Milano, The New Italian Design is the result of a survey on a national scale focused on the passage from the 20th to the 21st century and the substantial change in the role of the profession.
“Design seems to have become female all over the globe, regardless of the sex of the designer. It is fleeting, delicate and sensitive, and has less testosterone and more intelligence,” says Andrea Branzi, curator of the exhibition.

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