The temperature in Cape Town has dropped over the past couple of weeks, and it’s clear to see that winter is on the way. The SA weather bureau has said that this will be one of the wettest and coldest winters. With that in mind, it is important to consider that there are so many people that will go without any warmth this winter.
So how can we make a difference this winter? Why not get involved with the Twitter Blanket drive.
The Twitter Blanket Drive (TBD) started with a single tweet in 2010. Founder, Melanie Minnaar, contemplating the cold winter ahead, tweeted “what if each person on Twitter donated a blanket”. Since then, the TBD movement has grown in leaps and bounds.
Just as the genesis of the idea started with a single tweet, so all efforts in promoting the national drive continues to focus on Twitter. In 2012, 13000 blankets were collected by the Twitter Blanket Drive and donated to needy organizations. All beneficiary organizations are Non-Profit Organizations (NPOs), registered with the Department of Social Development.
Through a well co-ordinated and objectively managed process, collection points and events are created across the country. Various events are held and take the form of a “Tweetup”, whereby Twitter users tweet about donating their blankets and all enjoy a meal or drink at the collection point. Collection points have generally been restaurants or cafes.
The Twitter Blanket Drive has injected a true sense of community into the South African Twittersphere, as Twitter users across the country have come together.
The Twitter Blanket Drive (TBD) is a uniquely South African, community-driven response to the needs of the poor during the winter months of the year. Getting involved is as easy as buying a blanket and taking it to any one of the following drop-off points before, or on Thursday, May 29:
• Cape Town Tourism, Burg Street
• Cape Town Tourism, Muizenberg
• Cape Town Tourism, Blaauwberg
• Cape Town Tourism, Somerset West
• Growth Space (2nd Floor, Oudehuis Centre, 122 Main Road, Somerset West)
• Metamorphasize (Asar Mini Mall, Belgravia Road, Athlone)
I will also be hosting the official handover of all blankets on May 29 at The Fire and Ice Hotel (200 Bree Street, Cape Town) and everyone is welcome. Your Entry to the event is a blanket.
So I challenge you to join me in helping disadvantaged communities keep warm during the winter months.