Virgin Limited Edition, Sir Richard Branson’s worldwide luxury collection of award-winning retreats has entered into a preliminary agreement to purchase a new property – Mont Rochelle Hotel and Mountain Vineyard in South Africa, which would become the latest addition to the already eclectic portfolio.
“I’m thrilled to be able to announce that we have entered into a sales agreement for Mont Rochelle and what I’m sure will be a ‘must visit’ winelands experience in South Africa and a fantastic addition to the Virgin Limited Edition portfolio,” says Sir Richard.
Mont Rochelle boasts a unique hilltop setting and private vineyard encompassing 40 hectares. The property comprises a picturesque 22-bedroom hotel set against a mountain backdrop, in the heart of the Franschhoek Valley and just 45 minutes from Cape Town.
Previously owned by entrepreneur Miko Rwayitare and German hotelier Erwin Schnitzler, Mont Rochelle Hotel and Mountain Vineyard will offer the ideal extension to a stay at Sir Richard’s Ulusaba Private Game Reserve, near the Kruger National Park. It is anticipated the hotel will close to undergo refurbishment and re-open for business in the summer.
Tara Whiting and Marius Botha of Acquire Africa, who facilitated the preliminary agreement of sale, believe this is evidence that South Africa is thriving as a tourist destination. “We’re positive that Virgin Limited Edition and Sir Richard Branson will create something magical in Franschhoek with their future plans for Mont Rochelle, and will attract even more tourists to this beautiful part of South Africa,” comments Whiting.
“Wine and Culinary tourism is a growing niche sector of the tourism market worldwide and South Africa is certainly gaining recognition as possessing some of the most beautiful winelands and wines that measure up against the best in the world.”
Virgin Limited Edition’s collection of unique retreats includes Necker Island, with its luxury catamaran and small submarine, in the Caribbean’s British Virgin Islands; Ulusaba Private Game Reserve in South Africa; The Roof Gardens and Babylon Restaurant in London; Kasbah Tamadot in Morocco; The Lodge in Verbier, Switzerland; and, Mahali Mzuri, a tented safari camp in Kenya.
* Visit www.virginlimitededition.com for more information.