Health & Beauty: Beauty Express for South African women

Health & Beauty: Beauty Express for South African women

By RoxyK

There are many skincare, body and make-up products, but for the busy housewife, the most popular is Avroy Shlain. Founded by Avroy and Beryle Shlain in 1973, it is one of the largest direct selling cosmetics houses in South Africa. It offers a spectrum of quality products including skincare, body care, sun care, fragrances and inner care.

Besides all products being dermatologically tested, it is also recognised for its natural ingredients and exceptional quality.
The brand also empowers women by creating a quality range of skin and beauty products sold through direct selling.
Celebrating 40 years of existence is a milestone that Avroy Shlain Cosmetics wishes to share with the many thousands of South African women that have made the company, and its products, the success they are today.

They intend to do this with the Beauty Express, a mobile theatre truck specially designed to tour the country for an entire month, stopping at venues in towns and cities. When the truck reaches a different city or town, consumers were given an opportunity to visit and interact with the distributors. Women will be treated to a complimentary make-over or mini-facial, or could even sign up and become recruited as an Avroy Shlain Beauty Advisor.
This event also launches the new company logo with a bold look which symbolises the energy that goes into its products and promotions.
The Next 48hOURS beauty team wishes Avroy Shlain all the best for the future and many more years of fantastic products.


Jolandi Holzhausen

Sandy Wollah

Nurith Henderson

Jade Peterson

Annamarie Stevens

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