MINI, the originator of the premium small car segment, once again raised the bar as it unveiled its latest model, the seventh to join the MINI family. The MINI Paceman Sports Activity Coupé was revealed to a select group of guests in a Stefan Antoni luxury villa, overlooking the shores of Clifton Beach in Cape Town.
Under the banner of ‘Design with Bite’, special guests started the MINI Paceman experience at the Design Indaba expo in Cape Town. They met at the ultimate Man Space Timeslice experience. Made up of multiple cameras triggered sequentially with split second timing, guests got to capture and display their creative photograph stills through animation. In laymen’s terms, they got to take part in their very own version of the Matrix.
Invited guests were then chauffeured in a MINI convoy for the first exclusive viewing of the new MINI Paceman. As guests were welcomed into the ultimate Man Space at Pentagon Villa, they were thrilled as the first MINI Paceman in South Africa was revealed.
“The most striking design feature of the new MINI Paceman is its coupé-like silhouette: dynamically stretched lines and powerful wheel arches combined with the lowered suspension to generate a thoroughly sporty look which will all result in it being a real attention grabber wherever it goes,” says Kabelo Rabotho, General Manager of MINI South Africa.