This February, the V&A Waterfront will once again play host to the country’s biggest extreme sports lifestyle event, The Hunter’s eXtreme Ultimate X 2013 Festival. The event is taking place at the Gateway Canal at the V&A Waterfront on February 16 and will showcase the best that extreme sports has to offer from national and international BMX, FMX, skate and wake boarding champions.
The festival, in its fourth year, expects over 6000 extreme sports-loving spectators to attend the day-long event in the Mother City. Gates open at 10am and close at 8pm, followed by an extreme concert at one of Cape Town’s hottest nightclubs, The Dragon Room on Harrington Street, with top local DJ’s and bands playing into the night.
“We are very excited that Hunter’s eXtreme has joined the Ultimate X family and will be working alongside us to help grow action sports within SA,” says Markus Museler of Old School Productions, owner of the event. “Through our involvement in and exposure to related events from across the globe, we are also confident that 2013 will be our most extreme spectator experience to date.”
Fans will be able to watch 25 of the country’s best riders as well as international competitors such as Alastair Sayer (FMX), Greg Illingworth (BMX), Louis Taubert (Skateboarding) and Aaron Hadlow (wakeboarding) transform the Gateway Canal into an extreme sporting paradise with death-defying stunts and record breaking attempts, all for a piece of the R100 000 in cash prize and the prestigious title of the Hunter’s eXtreme Ultimate X Gold 2013 South African champion.
Mike Silver, of experiential marketing partner Stretch, said that this year’s festival would be bigger and better than ever before.
“Ultimate X has grown massively both in terms of numbers attending and on site experience. Through a national media campaign in partnership with Hunters eXtreme, the 2013 edition will see mass awareness created about both the event itself and action sports in SA. We expect to smash previous numbers with new features including multiple international riders competing, staging of the inaugaral Ultimate X Gamer competition presented by Mountain Dew and the Inner City Muscle Car Show.”
“Hunter’s eXtreme is all about social stamina and making the good times last longer, which is why partnering with this event suits the brand perfectly,” says Ben van Der Merwe, Junior Brand Manager of Hunter’s SA. “Keeping our consumers refreshed is one thing, but supporting an event that promotes an active lifestyle whilst encouraging people to live life to the fullest is very exciting platform for the brand and we’re delighted to be able to assist in bringing fans the ultimate in extreme sports entertainment.”
This year, Hunter’s eXtreme Ultimate X Festival will be giving back to the community through its Reach for a Dream initiative. The event aims to fulfil the dreams of four extreme sport-loving children from the Reach for a Dream Foundation by giving them and their families a full VIP experience on the day.
* Pre-bought tickets from Computicket cost R100 and include free entrance to the after party. Tickets are also available at the gate at R120 for adults and R50 for children under ten years old (children under four years old get free entrance).
Visit the Facebook page ULTIMATE X 2013 Presented by Hunters eXtreme for daily details and updates. For more information, visit www.ultimatex.co.za or follow on Twitter @ultimate_X_.
One lucky reader can win a Hunter’s eXtreme Ultimate X hamper, while three lucky readers can win double tickets to the event on February 16.
The hamper consists of 2 Ultimate X tickets, Hunters Extreme Limited edition water bottle, Hunters Extreme –Torch, Unit Clothing package, DC Shoes package, Volcom package, Ultimate X Sticker pack, Red Bull Bulletin Magazine and a Dirt Nurse MX bike cleaner Send your name and “Ultimate X” in the subject line in an e-mail to: email@example.com before 12pm on Monday February 11.