OPENS: November 30
Daniel Craig is back as James Bond 007 in ‘Skyfall’, the 23rd installment of the longest-running film franchise in history. In ‘Skyfall’, Bond’s loyalty to M (Judi Dench) is tested as her past returns to haunt her. 007 must track down and destroy the threat, no matter how personal the cost.
When Bond’s latest assignment goes gravely wrong and several undercover agents around the world are exposed, MI6 is attacked, forcing M to relocate the agency. These events cause M’s authority and position to be challenged by Mallory (Ralph Fiennes), the new Chairman of the Intelligence and Security Committee. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows – aided only by field agent Eve (Naomie Harris) – following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves.
In approaching ‘Skyfall’, the filmmakers were very attuned to the fact that 2012 marks the 50th anniversary of James Bond on film. They were determined that this entry in the historic franchise would deliver everything that has made Bond, Bond: heart-stopping action, scene-stealing villains, beautiful Bond women, exotic locations, a killer theme, the Aston Martin DB5… and, of course, 007 himself, played by Craig. But a Bond film is not a collection of puzzle pieces; these elements combine – like gin and vermouth, shaken, not stirred – to serve the story.
For ‘Skyfall’, bringing it all together is Academy Award-winner Sam Mendes. “I knew that Sam would put everything behind it,” says Craig, who marks his third film as Bond in ‘Skyfall’. “He would put all of his knowledge of movie making behind it, but also his knowledge and love of Fleming and Bond.”
While Mendes might be best known for directing a different kind of movie, he says that high entertainment and artistic integrity are not mutually exclusive.
“I have my own, personal relationship with Bond, which began when I was 9 or 10 years old – when ‘Live and Let Die’ came out,” he says. “We happen to be living in a time when it’s possible to make a big, entertaining, glamorous, escapist movie that also says something about the world we live in. With Daniel’s performances in ‘Casino Royale’ and ‘Quantum of Solace’, James Bond feels like a real man in a real situation again. It reminded me of the way I felt when I watched the Sean Connery movies.”
To make the 50th Bond film an extra special event in South Africa, Heineken premium beer this week hosted Bond actress Bérénice Marlohe at the official SA premiere of ‘Skyfall’ in Johannesburg. ‘Skyfall’ has broken world records by becoming the fastest film ever to reach £50 million at the UK box office, since its launch 10 days ago.
French actress Marlohe plays the part of the latest glamorous Bond character, Severine, in the film and is also the face of Heineken’s Crack the Case campaign. It is the first time in the 50 year James Bond history that a Bond actress has visited South Africa for a South African James Bond premiere.
The Heineken Crack the Case campaign forms part of a wider global campaign linked to the James Bond franchise.
In addition to Heineken product placement in ‘Skyfall’, the campaign has also seen the launch of Heineken’s latest TV advertisement which stars Marlohe and James Bond, Daniel Craig himself. The ad, called The Express, already reached the 10 million views milestone and has been further ignited by an exciting, adrenalin-charged campaign in the local South African market that started on November 1.
CAST: DANIEL CRAIG, JAVIER BARDEM, JUDI DENCH, RALPH FIENNES, NAOMIE HARRIS, BERENICE MARLOHE
DIRECTOR: SAM MENDES
10 readers can win double tickets to the 8pm performance of ‘Skyfall’ on Friday November 30 at the V&A Waterfront Nu Metro.
Send your name and “Skyfall” in the subject line in an e-mail to: firstname.lastname@example.org before 12pm on Friday 30 Nov.
Jonas Moldanado (Malo, played by Curtis ‘50 Cent’ Jackson), the son of a slain NYPD officer, and his best friends from Queens, Lucas (Ryan O’Nan) and A.D.(Malcolm Goodwin), are three former drug dealers who have pulled some strings to get into the police academy. Malo’s new boss, Sarcone (Robert De Niro), will see if he has what it takes to be rogue through many trials and tribulations of loyalty, trust and respect. When the truth about his father’s death is revealed revenge takes over Malo and he won’t stop until justice has been truly served.
CAST: Robert De Niro, Forest Whitaker, Curtis “50 Cent” Jackson, Dana Delany, Beau Garrett
Director: Jessy Terrero