Cape Town has been voted the Favourite City Worldwide for 2012 by 17000 Telegraph readers in the UK.
The Telegraph Travel Awards take place each year after readers vote for their choice of deserving winners for such accolades as Favourite City Worldwide, Favourite Country Worldwide, Favourite Travel Website and Favourite Travel App.
Not only was Cape Town in the spotlight as Favourite City this year, but South Africa was also voted Third Favourite Country Worldwide.
“What makes this win so special is that, not only have readers voted for Cape Town as number one, but that this is being shouted from the rooftops by one the UK’s most widely-read daily newspaper”, says CEO of Cape Town Tourism, Mariëtte du Toit-Helmbold. “The UK market has an on-going love affair with Cape Town. British Airways confirm that Cape Town is one of their top ten global routes and the airline just increased its service to Cape Town to two flights a day for summer – our peak UK tourism season. The loyal UK market has high spending capacity and still holds much potential for us to nurture and cater to.
Cape Town Tourism recently launched a Facebook game at www.mycapetownholiday.com that takes users’ Facebook profiles through a personalised itinerary of the destination; with the Facebook profile sending back daily updates and photos from their ‘holiday’. The idea is that people who play the game will want to come and do the trip for real. “You could call it a virtual test drive,” adds Du Toit-Helmbold.