Living loud with Liezel

Living loud with Liezel

From jacket designing to riding a bike fueled by social media


It was a busy week for me. Not only did I join my fellow Capetonians and celebs, including rapper Jack Parow, in creating one-of-a kind interpretations of the iconic T7 Track Jacket at the PUMA Creative Factory Built For One event at Earthlife on Upper Canterbury Street, Vredehoek; I also received a custom-fitted techno-wonder bicycle that will be powered entirely by social media and it will be up to the public to get me across the finish line at The Cape Argus Pick n Pay Cycle Tour.

Let’s start with the event of the week. With Cape Town recently being named Design Capital 2014 and hosting Design Indaba 2012, PUMA launched the second phase of their design initiative in the Mother City. Fans were able to customise and design their very own jackets by selecting individual components including front, back and sleeve panels as well as the iconic T7 stripe, in various colour options. The jackets were then put together by the team of experienced tailors from Impahla Clothing, SA’s first carbon neutral clothing manufacturer. The likes of performance artist Lindiwe Suttle, GQ Fashion Editor Arthur Malan and actor Siv N all customised their jackets at workshops in Cape Town and Johannesburg earlier in the year and showcased them on the evening.

Live performances by P.H. Fat, Tommy Gun, Haasbroek, VGA and DJ Craig de Sousa kept the crowds entertained.The T7 Track Jacket was born in 1968 and has achieved legendary status by being worn by famous athletes, rock stars, b-boys and artists including football legend Pele and the Beastie Boys. The jacket is environmentally responsible as it is made of 100% recycled polyester, building on PUMA’s mission to become the most desirable and sustainable sports lifestyle company.

From a sports lifestyle brand to one of Cape Town’s biggest sporting events – The Cape Argus Pick ‘n Pay Cycle Tour will be hosted on Sunday and I will be cycling on The Like Bike, which will be powered solely by “likes” on and for every “like” I receive 10 meters will be added to the distance that I will be cycling on race day.By clicking “Like”, you will also be making a difference to the Life Cycling Academy that focuses on getting youngsters from disadvantaged backgrounds on their bikes and cycling.

For every 10km I cycle, Pick’n Pay will be donating a bicycle to Velokhaya. You can also track my progress on race day via the website and come show your support at the various water points along the route.Good Luck to all the cyclists taking part on Sunday.